Shel Israel, signed by author
The big online city of Twitterville is home to millions of people, especially professionals, who “chat” about what they do, think, see, just as they would face to face in a familiar neighborhood. Twitter (from English to tweet “chirp”) is the fastest-adopted communication tool in history: thanks to word of mouth and ease of use, it has gone from zero to ten million users in the world in two years, becoming a reality that businesses can no longer ignore. Shel Israel talks about how this large online community of “microblogging” was born and how it works and offers advice and suggestions on how to use it for your own business goals. The book is packed with case studies – from large companies like Dell and Comcast to small business owners and professionals – that teach you how to increase your visibility, increase your sales and provide better customer service. All thanks to Twitter. Are you ready to join the global conversation?